Paul Russell - Luxury Academy LondonThe Emotions of LuxuryStudies have shown that the appeal of luxury is primarily psychological. The psychology of luxury, however, is pre-eminently centred around…Jun 4, 2022Jun 4, 2022
Paul Russell - Luxury Academy LondonThe Bandwagon EffectHello everybody. Now, you’re probably familiar with the expression “jumping on the bandwagon” and you may have a pretty good idea of what…Apr 22, 2022Apr 22, 2022
Paul Russell - Luxury Academy LondonThe House of GucciGucci is a well-known Italian luxury fashion house based in Florence, with product lines including luxury handbags, makeup, accessories and…Mar 30, 2022Mar 30, 2022
Paul Russell - Luxury Academy LondonLet them eat cakeThe phrase “Let them eat cake” has, for many years, for centuries in fact, been commonly attributed the last queen of France before the…Mar 16, 2022Mar 16, 2022
Paul Russell - Luxury Academy LondonEva PerónAndrew Lloyd Weber wrote one of his most famous musicals about her in the 1970s. In 1996 Madonna won a Golden Globe Award for starring her…Mar 11, 2022Mar 11, 2022
Paul Russell - Luxury Academy LondonDo Men and Women Buy Differently?That the two sexes differ with regard to their perspectives, motives and behaviours is certainly not news to anyone — at least it shouldn’tMar 8, 2022Mar 8, 2022
Paul Russell - Luxury Academy LondonThe Priming Effect in Luxury SalesPriming Effect in psychology is the unconscious process whereby the brain links or categorizes things.Mar 1, 2022Mar 1, 2022
Paul Russell - Luxury Academy LondonThe Myers-Briggs TestTaken by more than 2 million people annually, the Myers-Briggs test is undoubtedly the most popular personality test out there.Feb 24, 2022Feb 24, 2022
Paul Russell - Luxury Academy LondonThe Dangerous Pseudoscience of the Kolbe Index Personality AssessmentHi, today we are going to talk about one of the most popular personality tests around i.e. The famous Kolbe Index Personality Assessment.Feb 19, 20221Feb 19, 20221
Paul Russell - Luxury Academy LondonThe Fake Science behind the DiSC Personality AssessmentAccording to the DiScC Personality Assessment, all human personalities can be divided into four different types.Feb 16, 2022Feb 16, 2022
