Jun 4The Emotions of LuxuryStudies have shown that the appeal of luxury is primarily psychological. The psychology of luxury, however, is pre-eminently centred around emotions. After all, part of being human entails allowing our emotions to guide us in making decisions. Emotions and feelings are also components of rationality in that they reveal…Luxury2 min read
Apr 22The Bandwagon EffectHello everybody. Now, you’re probably familiar with the expression “jumping on the bandwagon” and you may have a pretty good idea of what it means, but what you might not know is that this expression actually describes a behavioural phenomenon commonly known among psychologists as the Bandwagon Effect, which…Luxury5 min read
Mar 30The House of GucciGucci is a well-known Italian luxury fashion house based in Florence, with product lines including luxury handbags, makeup, accessories and footwear. Named after its founding family, the House of Gucci acquired superstardom during the 20th century. …Luxury7 min read
Mar 16Let them eat cakeThe phrase “Let them eat cake” has, for many years, for centuries in fact, been commonly attributed the last queen of France before the French Revolution in 1789, Marie-Antoinette. However, there is simply absolutely no record of her ever saying this. So how did it then happen that whenever…Luxury2 min read
Mar 11Eva PerónAndrew Lloyd Weber wrote one of his most famous musicals about her in the 1970s. In 1996 Madonna won a Golden Globe Award for starring her in a film. She is venerated alongside the virgin Mary in many Catholic homes. But she was also bombarded with tomatoes during her…Luxury7 min read
Mar 8Do Men and Women Buy Differently?That the two sexes differ with regard to their perspectives, motives and behaviours is certainly not news to anyone — at least it shouldn’t be. This reality has been confirmed by scientific research as well as centuries of experience. So today we are going to discuss one of the…Luxury4 min read
Mar 1The Priming Effect in Luxury SalesHello, today we are going to take a look at the effect of a rather fascinating subconscious process known as Priming and its effect on the sales process — especially in the luxury industry. …Luxury Academy5 min read
Feb 24The Myers-Briggs TestTaken by more than 2 million people annually, the Myers-Briggs test is undoubtedly the most popular personality test out there. As an introspective self-report test with 93 questions, it claims to be able to assign one of 16 different personality types to every individual human being on the planet…Luxury4 min read
Feb 19The Dangerous Pseudoscience of the Kolbe Index Personality AssessmentHi, today we are going to talk about one of the most popular personality tests around. The famous Kolbe Index Personality Assessment purports to help people reach their highest potential and help companies make the right appointments, but in actual fact it really helps no one. This is because…Luxury5 min read
Feb 16The Fake Science behind the DiSC Personality AssessmentBy 2012, Thomas Erikson had already established a reputation as a renowned speaker and author in Sweden. With a strong background as a communication specialist and in sales, he presented himself as a leading expert in behavioural psychology — one that had already helped hundreds of salespeople achieve new…Luxury6 min read