Hello everybody. Now, you’re probably familiar with the expression “jumping on the bandwagon” and you may have a pretty good idea of what it means, but what you might not know is that this expression actually describes a behavioural phenomenon commonly known among psychologists as the Bandwagon Effect, which…

Gucci is a well-known Italian luxury fashion house based in Florence, with product lines including luxury handbags, makeup, accessories and footwear. Named after its founding family, the House of Gucci acquired superstardom during the 20th century. …

The phrase “Let them eat cake” has, for many years, for centuries in fact, been commonly attributed the last queen of France before the French Revolution in 1789, Marie-Antoinette. However, there is simply absolutely no record of her ever saying this. So how did it then happen that whenever…

Andrew Lloyd Weber wrote one of his most famous musicals about her in the 1970s. In 1996 Madonna won a Golden Globe Award for starring her in a film. She is venerated alongside the virgin Mary in many Catholic homes. But she was also bombarded with tomatoes during her…

That the two sexes differ with regard to their perspectives, motives and behaviours is certainly not news to anyone — at least it shouldn’t be. This reality has been confirmed by scientific research as well as centuries of experience. So today we are going to discuss one of the…

Hello, today we are going to take a look at the effect of a rather fascinating subconscious process known as Priming and its effect on the sales process — especially in the luxury industry. …

Taken by more than 2 million people annually, the Myers-Briggs test is undoubtedly the most popular personality test out there. As an introspective self-report test with 93 questions, it claims to be able to assign one of 16 different personality types to every individual human being on the planet…

Hi, today we are going to talk about one of the most popular personality tests around. The famous Kolbe Index Personality Assessment purports to help people reach their highest potential and help companies make the right appointments, but in actual fact it really helps no one. This is because…

By 2012, Thomas Erikson had already established a reputation as a renowned speaker and author in Sweden. With a strong background as a communication specialist and in sales, he presented himself as a leading expert in behavioural psychology — one that had already helped hundreds of salespeople achieve new…