Paul Russell - Luxury Academy London – Medium

Paul Russell - Luxury Academy London

Paul Russell - Luxury Academy London

The Emotions of Luxury

Studies have shown that the appeal of luxury is primarily psychological. The psychology of luxury, however, is pre-eminently centred around…

2 min readJun 4, 2022

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The Emotions of Luxury

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Paul Russell - Luxury Academy London

The Bandwagon Effect

Hello everybody. Now, you’re probably familiar with the expression “jumping on the bandwagon” and you may have a pretty good idea of what…

5 min readApr 22, 2022

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The Bandwagon Effect

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Paul Russell - Luxury Academy London

The House of Gucci

Gucci is a well-known Italian luxury fashion house based in Florence, with product lines including luxury handbags, makeup, accessories and…

7 min readMar 30, 2022

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The House of Gucci

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Paul Russell - Luxury Academy London

Let them eat cake

The phrase “Let them eat cake” has, for many years, for centuries in fact, been commonly attributed the last queen of France before the…

2 min readMar 16, 2022

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Let them eat cake

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Paul Russell - Luxury Academy London

Eva Perón

Andrew Lloyd Weber wrote one of his most famous musicals about her in the 1970s. In 1996 Madonna won a Golden Globe Award for starring her…

7 min readMar 11, 2022

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Eva Perón

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Paul Russell - Luxury Academy London

Do Men and Women Buy Differently?

That the two sexes differ with regard to their perspectives, motives and behaviours is certainly not news to anyone — at least it shouldn’t

4 min readMar 8, 2022

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Do Men and Women Buy Differently?

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Paul Russell - Luxury Academy London

The Priming Effect in Luxury Sales

Priming Effect in psychology is the unconscious process whereby the brain links or categorizes things.

5 min readMar 1, 2022

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The Priming Effect in Luxury Sales

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Paul Russell - Luxury Academy London

The Myers-Briggs Test

Taken by more than 2 million people annually, the Myers-Briggs test is undoubtedly the most popular personality test out there.

4 min readFeb 24, 2022

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The Myers-Briggs Test

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Paul Russell - Luxury Academy London

The Dangerous Pseudoscience of the Kolbe Index Personality Assessment

Hi, today we are going to talk about one of the most popular personality tests around i.e. The famous Kolbe Index Personality Assessment.

5 min readFeb 19, 2022

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The Dangerous Pseudoscience of the Kolbe Index Personality Assessment

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Paul Russell - Luxury Academy London

The Fake Science behind the DiSC Personality Assessment

According to the DiScC Personality Assessment, all human personalities can be divided into four different types.

6 min readFeb 16, 2022

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The Fake Science behind the DiSC Personality Assessment

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Paul Russell - Luxury Academy London

Paul Russell - Luxury Academy London

Managing Director of Luxury Academy London. Helping luxury companies train staff to interact and build relationships with HNW clients using soft skills

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